About the client

Zone 51 provides professional equipment for gaming arenas. The range of Zone 51 goods is diverse: high-quality chairs, keyboards and headsets. Everything is available as wholesale and retail. The project was launched not so long time ago but it has already managed to gain the trust of customers due to the high quality of materials.

Task

To develop an identity that will convey the core values of Zone 51 — reliability and innovation.

Solution

The logo consists of icon and font parts. In the sign, the designers depicted an inverted three-pointed star — this is a reference to the digital orientation of the brand and game graphics, lettering was used for the font part.

In addition, we have developed a background for the logo — a contrasting color that can be added to the logo or used for other corporate attributes like patches or stickers.

The corporate palette is a mixture of a contrasting union of black background and white with acid yellow for the style-forming elements. Blocky fonts were chosen for the headings and the main text: Furore and PT Root UI.

The designers made a pattern of cybernetic hexagons with small slits — the image of armor in games. They also resemble honeycombs. Bees are naturally associated with the team spirit, a crucial thing for gamers.